This family friendly business model offers a fun and profitable business opportunity. Franchisees will rely on proven systems and can enjoy regular business hours and no holiday work days.
Jake’s Wayback Burger Story
Wayback Burgers began in 1991 as Jake’s Hamburgers with a single restaurant in Newark, DE which still occupies its original location on Route 273. Home to the University of Delaware, Newark is also known for its automotive plants (little known fact: reggae icon Bob Marley worked in one) and Main St. shopping district. A simple, unassuming “burger joint,” Jake’s soon became several stores and home to one of the region’s favorite burgers.
Jake’s Hamburgers had always served big, juicy hand-made burgers and real milkshakes, crafted to order by a friendly staff. Delivering the freshest, most delicious food possible was Jake’s only philosophy.
Fast forward 23 years: many fast-food chains are selling some version of a “premium” burger. Most of these are just larger versions of their frozen “hockey-puck” burgers, mass-produced and shucked at customers from under heat lamps. Celebrity chefs got in on the act too, selling overpriced burgers for $20 at their upper-crust burger boutiques.
None of this felt right to the people at Jake’s. Burger lovers deserve better than that, and Jake’s wanted to remind people that they can still get a better burger, made just the way they like it, in a warm a comfortable restaurant that feels like home. That’s how they did it way back when, and that’s what they still do today.
SO, in August 2010, Jake’s Hamburgers changed their name to Jake’s Wayback Burgers. They still serve the best burgers under the bun.
About the Franchise
Plan for Your Success
Now in 24 states, Wayback Burgers’ potential has been demonstrated by our loyal following. From our first humble shop in Newark, DE, opened in 1991 as Jake’s Hamburgers and still a state favorite, we’ve now begun franchising aggressively. Having only recently grown to 240 contracted locations (80 currently operating) throughout the East Coast and beyond, we’re moving fast. With new stores available nationwide, here’s the opportunity to set your course for success.
Always in Style: Fresh, Not Fast Food
At Wayback Burgers, our juicy, fresh-off-the-griddle burgers are cooked to order and never frozen. Our signature house-made potato chips go perfectly with our thick, rich milkshakes. The warm, welcoming décor makes the short wait for a hot burger that much easier, or customers can pick up orders placed by phone, fax or Web. Monthly burger and shake specials keep things lively for our many repeat customers. Additional menu items include hot dogs, a variety of sandwiches, chicken fingers, and fresh salads.
Strong Category Demand
Many Americans crave better taste and atmosphere than fast food chains offer, but they want value, too. That’s why the number of US fast casual burger units (including Wayback Burgers) nearly doubled from 2004-2008, and their revenues grew even more. The 17 largest fast casual burger chains grew sales by 11% in 2008, at the height of a recession! A Wayback Burgers franchise offers a way to capitalize on this demand with a proven system for success.
Customers Want to Stay a While
Our new, inviting restaurant design complements the welcoming attitude of our employees. Our 1920’s-inspired décor are familiar and classic, featuring warm red, white and stainless steel accents. It’s clean and open, in keeping with the community interaction that we encourage for every franchise.
Multiple Options for Revenue Growth
Simple, classic fare from Wayback Burgers lets you capitalize on options like drive-through, delivery, catering and fundraisers. We also participate in VetFran to support our American armed services veterans. Open the restaurant you always dreamed of, or take advantage of our discount on multi-unit purchases.
A Proven Process for Proven Results
A lot of time and hard work goes into opening a restaurant. Your support from our experienced team uses a checklist from signing an agreement through opening day, and includes:
- Assistance with site selection and lease negotiation
- Construction advice and interaction with contractors
- Ongoing advice and aggressive marketing
Here’s an outline of how it works:
Finding a premier location for your store(s) is essential for success. With help from a franchise broker you identify the best location for your store and offer lease negotiation guidance.
Wayback Burgers works with industry leaders to design and build your store, ensuring that each location matches the established brand identity. Wayback Burgers will help you with all official construction documents, including mechanical, plumbing and electrical plans, and assist with any build-out/design questions you may have. Together, you’ll make an on-site visit with your licensed contractor to review progress.
Our proven training process includes a structured program at our Connecticut headquarters, followed by in-store training at a location near you. Your grand opening kit includes banners, posters, balloons, menu flyers and loyalty cards. Each local store marketing manual includes specific examples of successful local store marketing initiatives that you can tailor as needed to your community.
Throughout the entire opening process you will be in constant contact with your designated Jake’s representative. Together you’ll work through a checklist from the time you sign your franchise agreement to the time you open your doors to your first customers. In the Wayback Burgers family, you will never be alone.
The Right Time, The Right Opportunity
When you can offer old and new friends in your community an honest value and simple goodness in a growing category, your investment means that much more. Contact a franchise broker today to get your started with the right process.
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